About Us

Princely London - where dreams become style - and streetwear meets timeless design.


Founder / Curd-Alexander



The story of Princely London began with a trip to London in 2015 – a city that never sleeps, full of life, fashion, and diversity. Founder Curd-Alexander has captured and perfected this urban energy and vibrancy in the Princely London brand. The result: a unique style that combines timelessness with trendy streetwear.

But Princely London offers more than just fashion. The brand stands for a clear message: style and quality should be accessible to everyone. With our modern, trendy, premium-quality handbags, you can live your style without spending a fortune on expensive designer bags.

At Princely London, we believe that fashion is more than just clothing—it's an expression of individuality and personality. That's why we've made it our mission to empower you to discover and express your own unique style through our creations.

Princely London: Style, variety and quality at your price




Our headquarters

The headquarters of our family business, with its modern office and logistics center, is located in the Southwest Palatinate region near Kaiserslautern. From here, our bags begin their journey to you.